Saturday 4 August 2012

Places//Getting around Europe

In a few days time I am going to embark on a months travel inter-ailing around Europe, beginning in France, ending in Croatia and anything I can fit in between. I want to to use this journey and the experiences I draw from it to produce a full body of research and a final graphic outcome. The places, events and people that I will come across on the way are things that will be life-changing. This project is a perfect opportunity to capture these moments, educate myself and apply them to something useful. It would be a shame if I decided to base my project around something that is in my comfort zone and a topic area that other people all ready know a bit about. Doing my project this way means that it will be created more around a personal journal and be influenced by unpredictability, which I think is much more interesting and will hopefully communicate more ambiguous findings.


Friday 3 August 2012

Designing Marmite

Lest year... 

'Marmite has launched a competition, tasking students at the Royal College of Art with redesigning the iconic official Marmite merchandise. The competition launched in the summer 2011, with final winners announced in October.

The winning design will be featured on Marmite official merchandise, as well as receiving a cash prize; a second and third place runner up will also receive a cash prize. All entries will be exhibited at the 2011 London Design Festival in September. The final merchandise will be available to the public in Summer/Autumn 2012.'


Here are some of the design entries. Images taken from http://www.facebook.com/Marmite














As you can see, each design shows a range of products that the image and type would work.  For example, the designs have been applied to crockery, aprons, fabrics and even buses. All of the designers have taken the Marmite brand and added their own style to the identity. All of the designs are completely different yet all are effective.



Marmite Products

Overtime as the Marmite brand has grown internationally and successfully, hundreds of products promoting the sticky brown paste have be designed and sold. Some products are odder than others....




In my opinion, this Marmite toothpaste and Vaseline are amongst the most peculiar range of Marmite products.Everyday products like these are for the most addicted Marmite fans. 


 Marmite has even collaborated with brands such as Innocent Smoothie to produce a peculiar, unusual flavour drink of mangoes and Marmite.

However, the odd Marmite tasting products does not stop there, the brand has also taken over everyday snacks by adding their own  touch. 

 







The Marmite brand has created for products from chocolate to cereal bard. A lot of these snacks are not to everyone's taste...even the biggest Marmite fans cannot be persuaded to trade normal chocolate for a square of Marmite's own.





Marmite Recipes

As time has gone on Marmite has become more and more useful as an everyday cooking ingredient.









Thursday 2 August 2012

Marmite 'love it or hate it' Campagins

Agency: DDB, London
Exec Creative Director: Jeremy Craigen
Copywriter: Thierry Albert
Art Director: Damien Bellon
Photographer: Andy Rudak
Illustrator: Dermot Flynn @ Dutch Uncle






Marmite//Random facts

Unknown facts about Marmite

Shedding some light on the black stuff

No other foodstuff has provoked quite as much heated discussion as Marmite. Loved or hated, no-one is legally allowed to have an apathetic reaction to the savoury spread.
Other than the extremely passionate reactions we have towards it, not a lot else is known about the mysterious substance. Until now, of course...

In World War I, it was included in soldier's rations along with spam and condensed milk. Sadly, toast was not provided.

Marmite's name actually comes from a French casserole called Marmite Dieppoise. It's what you can see on the main label on the jar. Confusingly, the real dish is actually made from fish, unlike actual Marmite, of course.

The Marmite that you'd find in New Zealand has high levels of potassium, tastes weaker and is less tangy.

After Jade Goody compared herself to the substance, her funeral included a display of flowers in the shape of a Marmite jar.

In 2009, it was reportedly banned from prisons as inmates were using it to create an alcoholic drink called Marmite Mule as the yeast helps with the fermentation process.

There's a belief that Marmite helps to repel mosquitos although no actual proof to support it.

After Russell Brand moved to America, he was inundated with British fans sending him Marmite as they assumed he would miss it. Ironically, he hates the stuff.

Madonna's worst nightmare is eating a Marmite sandwich as she thinks that it is "vile".

Marmite is a great source of B Vitamins, which help protect the nervous system.

Nigella Lawson included a recipe for Spaghetti with Marmite in her book Kitchen. You can find it here. Gary Rhodes has also used Marmite in his cookbooks.

In 2009, a Marmite-obsessed thief targeted a petrol station and stole 18 jars over a month. Ultimately, the owner stopped stocking it to prevent him striking again.

Chelsea striker Nicolas Anelka has a fear of Marmite but he's never dared to actually try it.

33% of Brits love it while 33% hate it. But this means that 34% have no feeling on it whatsoever...

Britney Spears is a surprise fan of Marmite after trying it on a UK tour.

Marmite has also been used as a dietary supplement in prisoner of war camps and was sent to British peacekeepers in Kosovo in 1999 as a morale booster.

There is a restaurant in Windhoek, Namibia called La Marmite yet, opportunity missed, there are no Marmite dishes on the menu!
Annual sales top £25 million, three times that of Bovril.

Both The Rolling Stones and Dido ask for Marmite when they are on tour.
Apparently, if a pregnant woman eats four slices of Marmite on toast a day, there's enough folic acid to reduce the threat of children b0rn with spina bifida.

Although a wide selection of popular Marmite products exist now, two attempts to introduce Oxo-style cubes have both failed in the 30s and the 90s.

A Brief History


Marmite is made from yeast extract and is a beer brewing product. Originally produced in Britain, it is now also manufactured in New Zealand and South Africa. Since the 1920's the paste has been sold in a glass jar as shown in the picture above. Before this change, the product was stored in earthenware pots. Marmite is a actually a French term for a large metal cooking pot. 



The image of the man above is German scientist Justus von Lieberg, inventor of Marmite. He discovered that concentrated brewers yeast could be in fact eaten. In 1902, the first Marmite factory was made in Staffordshire known as the 'Marmite food extract company'. It was created and ran by the Gilmour family. In 1907, the success of the product caused a second factory to open in Camberwell, London.


In World War I British troops were given Marmite as part of their rations.



Wednesday 1 August 2012

Proud to be British




The original Marmite was invented in England back in the late 19th century. Since then it has progressed into a necessity of a family's kitchen cupboard throughout the UK. The sticky, brown and extremely salty paste has a distinct taste and isn't to everyone's preference. In fact Marmite initiated the 'love it or hate it' campaign.

Useful Invention//Marmite

With Olympic fever currently taking over the country, I felt the need to to also join in on the patriotic fun. Only not with sport, but with food. The one and only Marmite. In my opinion, the odd paste that is Marmite, is not just an invention, but a very useful one! Not only is it multi functional as a cooking ingredient but also has a way of being desired most when you have run out!! For me, since starting uni, Marmite has saved the day for when there is no decent food left in the cupboard.