Designing Marmite

Lest year... 

'Marmite has launched a competition, tasking students at the Royal College of Art with redesigning the iconic official Marmite merchandise. The competition launched in the summer 2011, with final winners announced in October.

The winning design will be featured on Marmite official merchandise, as well as receiving a cash prize; a second and third place runner up will also receive a cash prize. All entries will be exhibited at the 2011 London Design Festival in September. The final merchandise will be available to the public in Summer/Autumn 2012.'

http://marmitelover.blogspot.fr/2011/10/judging-marmite.html

Here are some of the design entries. Images taken from http://www.facebook.com/Marmite

 

As you can see, each design shows a range of products that the image and type would work.  For example, the designs have been applied to crockery, aprons, fabrics and even buses. All of the designers have taken the Marmite brand and added their own style to the identity. All of the designs are completely different yet all are effective.